Market & Competitor Analysis_ Sudarshan AI Labs (Uni-Commerce Platform for MSMEs)
Market & Competitor Analysis: Sudarshan AI Labs (Uni-Commerce Platform for MSMEs) 1. Industry Overview: MSME “Uni-Commerce” Landscape in India India has over 75 million micro, small, and medium enterprises (MSMEs) that form the backbone of the economy [1] . Post-pandemic, there’s been an “e-commerce revolution” among small businesses [1] – kirana shops, artisans, and traders are moving online to reach customers. This has spurred a wave of “uni-commerce” platforms : solutions that let an MSME create a unified online presence (own storefront, payments, marketing tools) without technical skills. Key trends in this landscape include: Government Push & Open Networks: Initiatives like Digital India and the new ONDC (Open Network for Digital Commerce) aim to democratize e-commerce. ONDC is a government-backed network protocol (not a single app) that allows a small seller to list products once and sell across multiple buyer apps (Paytm, Meesho, etc.) [2][3] . It’s designed to le...