AI & Digital Marketing Strategies for MSME, Startup & Small Business Growth in India 2025

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 The Great Quick Commerce Deception: Rs 6-30 Hidden Charges Per Order Exposed Monday morning brought shocking revelations about India's quick commerce industry that should make every consumer think twice before their next 10-minute delivery order. The so-called convenience champions – Blinkit, Instamart, and Zepto – have been caught implementing a web of hidden charges that transform their "affordable" delivery promises into expensive traps for unsuspecting customers ( Economic Times ). The Anatomy of Quick Commerce Fee Stacking What they're not telling you: These platforms have introduced a sophisticated system of add-on charges that include handling fees, small-cart penalties, rain surcharges, and surge pricing – all conveniently buried in the fine print. These charges, ranging from Rs 6 to Rs 30 per order, are strategically layered on top of already subsidized base delivery fees. The manipulation is deliberate and calculated. By keeping base delivery charges artifi...

  India’s FMCG (Fast-Moving Consumer Goods) sector, a cornerstone of the nation’s economy, stands at a critical crossroads in 2025. The industry is grappling with   double-digit food inflation ,   rising commodity costs , and   subdued urban demand , even as it races to innovate with premiumization, sustainability, and digital-first strategies. This blog explores how the FMCG sector is balancing inflationary pressures with transformative innovations to secure growth in a volatile market. The Inflationary Storm: Challenges Facing FMCG in 2025 1. Soaring Input Costs Squeeze Margins The FMCG industry faced a tumultuous 2024, with prices of essential commodities like  palm oil, cocoa, coffee, and wheat  surging by 15–20% year-on-year . Companies resorted to  price hikes (3–5%)  and  shrinkflation  — reducing pack sizes while maintaining prices — to retain price-sensitive consumers. For instance, Dabur India and Emami adopted these tactics to...